What should a logo cost?
Logo prices run from free to five figures because 'a logo' means wildly different things. Pick the level of work you actually need and see the range.
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How this is calculated
The hired tiers are drawn straight from our logo design cost guide, where working with a brand designer typically runs $400–$5,000 depending on how much you need. The DIY tier sits below that on purpose — it's a template tool, not a designer, so it's a different thing entirely, not a cheaper version of the same thing. These are typical ranges to set expectations, not quotes.
What moves the price is scope, not just skill: a single wordmark is cheap; a full identity with variations, color systems, type, and usage guidelines is a project. Decide what you actually need before you brief anyone —how to budget a brand identity lays out where the money goes and what you can add later.