What should a logo cost?
Logo prices run from free to five figures because 'a logo' means wildly different things. Pick the level of work you actually need and see the range.
How this is calculated
The hired tiers are drawn straight from our logo design cost guide, where working with a brand designer typically runs $400–$5,000 depending on how much you need. The DIY tier sits below that on purpose — it's a template tool, not a designer, so it's a different thing entirely, not a cheaper version of the same thing. These are typical ranges to set expectations, not quotes.
What moves the price is scope, not just skill: a single wordmark is cheap; a full identity with variations, color systems, type, and usage guidelines is a project. Decide what you actually need before you brief anyone —how to budget a brand identity lays out where the money goes and what you can add later.