Estimate the hours before you quote them
Break the work into tasks, estimate each, then add a buffer for the parts you can't see yet. The total is what you should be pricing against.
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How this is calculated
The hours from every task are summed, then multiplied by 1 + buffer%. If you add a rate, the total hours become a cost: total hours × rate. Nothing about a project is more honest than a task list — the act of naming each piece is usually where the missing 30% of work shows up.
Treat the buffer as insurance against scope you haven't seen, not a discount to give away later. Once you have a number, set the price it should support with thefreelance rate calculator, and keep the estimate from quietly ballooning by reading up on scope creep before you send the quote.